The word ‘ghetto’ is derived from the Jewish Ghetto in Venice, which was instituted in 1516. Known as ‘Campo del Ghetto’ it has an ancient and difficult history marked by tragedy and persecution.
While the ghetto is of tremendous historical significance, along with its five synagogues and world-class museum, visiting tourists are often completely unaware of the existence of this important place.
In Milan, write about the Botanical Garden of Brera, where Mozart once roamed, instead of sending readers to get trampled in the crowd at Galleria Vittorio Emanuele II.
Or, instead of urging readers to join the never-ending queue at the Milan Cathedral, encourage them to pop around the corner and climb the 250 steps up the staircase to its roof. It’s almost half the price of the elevator and twice the fun.
Walking on the cathedral rooftop with more than 3400 marble spires, statues and gargoyles will literally blow their socks off.
Pauline Frommer says it perfectly: “Travel writing is not about travelling well, but about writing well.”