What can I do for you?

I'm going to let you in on a secret, so come closer and listen.

Ready? Before I was a content writer, I was an award-winning editor.

I worked in the publishing industry for more than a decade, helping hundreds of authors and writers publish their content.

Then five years ago, I found my true north and started writing for business leaders like you.

Are you ready to work with a publishing professional?

Someone who listens and addresses your pain points.

A content writer with proven SEO expertise?

Whose own blog posts rank #1 in Google?

A content writer who puts you first?

Are you looking for a clever writer who translates complex concepts into plain language?

A skilled writer who delivers properly researched, copyright compliant, error-free content?

Welcome to Textshop Content!

Student being handed a diploma

My publishing credentials

Master of Arts (Editing&Comms)
Graduate Diploma of Arts (Editing&Comms)
Indexing: Theory and Application Certificate
Master of Education
Bachelor of Education
Diploma of Teaching
Portrait of Sharon Lapkin

The roles that prepared me to write for you

Contributing writer, Royal Australasian College of Surgeons
Managing Editor then Publications Manager, DeakinPrime (Deakin University)
Editor and writer, Early Horizons (an education magazine), Australian Scholarships Group
Medical writer and Supervising Editor, Royal Australian College of General Practitioners
Developmental Editor, Area9 Lyceum (Copenhagen)
Senior Editor, Macmillan Education (Secondary)
Three trophies – gold, silver and bronze

Publishing awards that led me to you

Senior Editor (Macmillan), Cookery the Australian Way (8th edn)
Winner: Secondary Reference Resource of the Year
Senior Editor (Macmillan) Keys to Geography
Winner: Geographic Resource

Editor (freelance), My Place for Teachers
– eLearning Industry Awards
– Australian Education Publishers Award
– Interactive Media Awards
Illustration of girl looking shy and winking.

Writing work I'm proud of ...

Articles on prominent medical luminaries including:
Nobel Prize Nominee Dr Catherine Hamlin
Best-selling medical author, Professor John Murtagh
Australian of the Year, Professor Fiona Wood
Dr Edward Zuckerberg (Mark's dad)
Professor of Neurosurgery Antonio Di Ieva.
"Sharon Lapkin, I'm very grateful for your extraordinary editorial expertise and the attentiveness that you have afforded me. I've much enjoyed our exchanges and have managed to learn a thing or two about this borrowed language of mine."
– Gary Deirmendjian, A Prevailing Sense of Disquiet

The content I create for you

  Click on the photos to learn more.

Full of written goodness and laser-targeted copy, my SEO blog posts bedazzle readers.

Sharp, smart conversational writing for content marketing that perfectionists love.

After years writing for medical colleges, I’m fired up, clued in and ready to start.

My speechwriter has spun gold for leading politicians, CEOs and business leaders.

Let me wrangle your sentences until they’re smooth, shiny and perfect.

Like what you see?

Let's talk about your content needs