A good speechwriter can be the best investment you ever make.
The resident Textshop speechwriter has written for the United States Congress and Australian Government ministers.
He’s crafted speeches for global CEOs, leading business leaders and ordinary people who want life-changing speeches.
Speeches that create emotion, that widen horizons and that entertain.
Speeches that can – if it’s what you’re after – give your audience goose bumps.
Speeches that change lives.
You can read more about speechwriting in our blog post: Want to write a great speech?
Who is the Textshop speechwriter?
Click on the black button and we’ll introduce you to our amazing speechwriter.
In the meantime, let’s look at what makes a good speech.
There’s one thing for sure – writing a good speech is a rare skill.
Five essential components of a good speech
A good speech persuades an audience to see something in a particular light.
It consists of precise sentences with rhythmic elements that linger, yet is conversational.
It’s always well-researched and historically accurate.
Importantly, it’s relatable – so your audience can identify emotionally with what is being said.
Never doubt that speechwriting is an art. It’s not like writing an essay or report. Remember, it’s written to be spoken, not read.
In Churchill's words
“If you have an important point to make, don’t try to be subtle or clever.
Use a pile driver. Hit the point once. Then come back and hit it again. Then hit it a third time – a tremendous whack.”
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