• Woman working in florist shop on her laptop writing an awesome blog post.

    How to write an awesome blog post

    You’d love a community of readers.  Thousands of people who bookmark your blog and come back regularly to read your posts. Who…

  • New plant emerging from a forest floor with a human hand dripping water onto it.

    How to do content writing

    Content marketing is a digital marketing approach that focuses on creating original, optimised content for specific online audiences.

  • Overhead view of two cute kittens looking up at camera.

    Which or that: how to choose

    Do you get frustrated trying to work out whether to use which or that?  A lot of people find it confusing, so…

  • What does an editor do - yellow background and stack of books

    What does an editor do?

    Let’s start with a distinction. We’re not talking about magazine or newspaper editors  – the people at the top who are the public…

  • Superman opening his cape to show how to make your writing more powerful.

    How to make your writing more powerful

    Weak words and phrases decrease the authority of your writing and drive readers away. Make your writing more powerful with these simple tips.