• What is SEO and does it matter?

    Do we still need SEO in 2021?

    SEO is short for search engine optimisation. And like ‘Google’, it’s a noun that evolved into a verb. You might SEO content…

  • One hand on a calculator and the other on a keyboard

    How to edit an annual report

    By Sharon Lapkin ∝ Will you edit an annual report this year? If the answer is yes, hold on because I’m about…

  • What does an editor do - yellow background and stack of books

    What does an editor do?

    By Sharon Lapkin ∝ What’s the difference between an editor and a proofreader? It might surprise you that an editor can proofread, but…

  • Woman working in florist shop on her laptop writing an awesome blog post.

    How to write an awesome blog post

    By Sharon Lapkin ∝ You’d love a community of readers.  Thousands of people who bookmark your blog and come back regularly to…

  • A woman standing by a stained glass window holding a speech she is about to deliver.

    How to write a speech

    By Sharon Lapkin ∝ Before we look at how to write a speech, let me explain the background to one of the…

  • Hands typing on laptop keyboard.

    How to copyedit like an expert

    By Sharon Lapkin ∞ Let me show you how to copyedit like an expert.  How to get your project ready to go…

  • Superman opening his cape to show how to make your writing more powerful.

    How to make your writing more powerful

    Weak words and phrases decrease the authority of your writing and drive readers away. Make your writing more powerful with these simple tips.

  • New plant emerging from a forest floor with a human hand dripping water onto it.

    How to do content writing

    Content marketing is a digital marketing approach that focuses on creating original, optimised content for specific online audiences.