By Sharon Lapkin ∝ SEO is more important than ever for your business. Search engine optimisation (SEO) gets you out in front…
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By Sharon Lapkin ∝ Will you edit an annual report this year? If the answer is yes, hold on because I’m about…
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By Sharon Lapkin ∝ This Guide to Aboriginal and Torres Strait Islander terminology reflects the culture and beliefs of First Nations Australians….
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By Sharon Lapkin ∝ What’s the difference between an editor and a proofreader? It might surprise you that an editor can proofread, but…
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By Sharon Lapkin ∝ Eeek! News outlets and mainstream media are overloading their stories with misplaced hyphens. Even Australia’s national broadcaster, the ABC,…
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By Sharon Lapkin ∝ You’d love a community of readers. Thousands of people who bookmark your blog and come back regularly to…
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By Sharon Lapkin ∞ Hitting the wrong key can explain away a typo, but using the wrong word can damage your credibility…
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By Sharon Lapkin ∝ Before we look at how to write a speech, let me explain the background to one of the…
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By Sharon Lapkin ∞ Let me show you how to copyedit like an expert. How to get your project ready to go…
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Weak words and phrases decrease the authority of your writing and drive readers away. Make your writing more powerful with these simple tips.
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Content marketing is a digital marketing approach that focuses on creating original, optimised content for specific online audiences.