SEO is short for search engine optimisation. And like ‘Google’, it’s a noun that evolved into a verb. You might SEO content…
-
-
By Sharon Lapkin ∝ Will you edit an annual report this year? If the answer is yes, hold on because I’m about…
-
By Sharon Lapkin ∝ This Guide to Aboriginal and Torres Strait Islander terminology reflects the culture and beliefs of First Nations Australians….
-
By Sharon Lapkin ∝ What’s the difference between an editor and a proofreader? It might surprise you that an editor can proofread, but…
-
By Sharon Lapkin ∝ Eeek! News outlets and mainstream media are overloading their stories with misplaced hyphens. Even Australia’s national broadcaster, the ABC,…
-
By Sharon Lapkin ∝ You’d love a community of readers. Thousands of people who bookmark your blog and come back regularly to…
-
By Sharon Lapkin ∞ Hitting the wrong key can explain away a typo, but using the wrong word can damage your credibility…
-
By Sharon Lapkin ∝ Before we look at how to write a speech, let me explain the background to one of the…
-
By Sharon Lapkin ∞ Let me show you how to copyedit like an expert. How to get your project ready to go…
-
Weak words and phrases decrease the authority of your writing and drive readers away. Make your writing more powerful with these simple tips.
-
Content marketing is a digital marketing approach that focuses on creating original, optimised content for specific online audiences.