Blog posts

Who doesn't want to convert readers into clients?

We write high-ranking blog posts for our own website

It's true, our own blog posts rank #1 in Google

Featured snippets? We've have a few of them too!

Looking for a blog writing expert? We're right here.

We write SEO blog posts that dazzle and shine.

Why are we the real deal? Because we are what we sell!

We deliver the same SEO blog writing to our clients that we do for ourselves.

  40.9% of Textshop’s own blog posts rank in Google’s top 10 positions.

♥  15% of Textshop’s own blog posts have earned featured snippets.

  77.27% of Textshop’s own blog posts rank in Google’s top 50 positions.

Data is current as of 17/3/22.

SEO is your most powerful marketing tool

Think about this. Your website is the only place on the internet that you control.

It’s the most important digital real estate your business owns.

And it’s the most powerful marketing tool you have to promote your brand.

Search engine optimisation (SEO) uses keywords that define the intent of your target market when they’re typing questions and terms into Google’s search engine.

At Textshop, we use niche longtail keywords to target potential customers.

Writing SEO blog posts that are correctly optimised is our specialty. 

 Take a look at the following statistics and get excited about what you can achieve.

The best way to drive prospective clients to your website is by writing SEO blog posts that are both well-written and optimised.

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4.66 billion people in the world are active internet users

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68% of all trackable website traffic is sourced from organic and paid search

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More than 3.5 billion search queries are processed by Google every day

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77% of bloggers report that blogging drives results

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SEO drives 1000%+ more traffic than organic social media

Your blog posts can earn leads for two or more years

Two years is a long time when we’re talking about the internet. But what studies have found is that writing SEO blog posts can produce long-term leads for two years.

So blog posts, which historically had a shelf life of 30 days, are outlasting social media and traditional advertising.

One study, by the Halverson Group, revealed three distinct phases that blog posts move  through in their life cycle.


The ‘Shout’ phase where a steep rise in impressions occur over the first 7–10 days. During this phase 50% of blog impressions occur.


The ‘Echo’ phase commences after the Shout phase and it lasts until day 30. By day 30, almost three quarters (72%) of impressions have occurred already.


The ‘Reverberate’ phase lasts from day 30 to day 700, and another 28% of impressions occur. This is an important phase and current practices don’t always see the value of what happens after day 30.

So, people are still reading your blog posts even after they’ve been online for 18 months, 24 months and longer. This is why we write evergreen blog posts or keep our posts regularly updated. 

A study conducted by Ahrefs found that the average top 10 ranking page is two plus years old. Pages that rank at #1 are, on average, almost three years old.

And, only 22% of pages ranking in the top 10 were created in the last 12 months.

There's no point publishing blog posts that haven't been properly optimised

The internet is growing exponentially. There are at least 1.8 million new pages every 24 hours online.

But hold that WOW because 90.63% of those pages won’t get a single visitor from a search on Google. And 5.29% of them will only get 10 visits or fewer each month.

The fact is your blog posts won’t rank on Google, and people won’t know they exist, unless writing SEO blog posts and optimising them correctly is your specialty.

The infographic below explains how to use your blog posts to drive traffic to your website. SEO is the golden key to ranking and we created this graphic to show you how simple it can be if you know how to optimise content correctly.

Infographic showing how to use clever blog writing to drive traffic to your website.

Transform your blog post by including other formats

Use infographics, original research, case studies, videos and podcasts to enliven your blog posts. Writing SEO blog posts in different formats engages more than one sense, or modality, and appeals to people with different learning styles.

A colourful, stimulating blog page will increase reader retention and satisfaction, and intensify their experience on your website. 

Around 65% of the general population are visual learners. Around 80% of people will remember what they see, 20% will remember what they read and 10% what they hear.

It can take a little courage if you’re not used to public speaking, but think about recording your own videos and podcasts. Speaking directly to website visitors from the page is a super-effective way to engage them in your brand.

Remember, your blog page is your stage. If you support blog writing with content presented in various formats, it can help you climb the Google rankings.

Good SEO doesn't help bad writing rank

Writing SEO blog posts that effortlessly incorporate longtail keywords is a precise skill.

However, there are common qualities in good writing and well-executed SEO that Google assesses when it indexes blog posts.

Google algorithms are more sophisticated than they used to be and they’re now able to identify bad writing habits.

Headings and subheadings, paragraph and sentence length, word repetition and transition words are all up for assessment. Readability is more important than ever, and having a grammarian’s understanding of writing is only going to help your rankings (and your readers).

The content we create for you

  Click on the photos to learn more.

Full of written goodness and laser-targeted copy, our SEO blog posts bedazzle readers.

Sharp, smart conversational writing for content marketing that perfectionists love.

After years writing for medical colleges, I’m fired up, clued in and ready to start.

Our speechwriter has spun gold for leading politicians, CEOs and business leaders.

Let me wrangle your sentences until they’re smooth, shiny and perfect.

Your business is important

Let's find the right words for your brand.