Welcome to Textshop™

I deliver on-brand conversational writing for business leaders who want content that's professional and effortless to read.

Garden-fresh words that build organic sustainable growth.

Content your clients haven't seen a million times before.

Bright conversational writing that's a piece of cake to read and that lingers like freshly baked croissants.

How can I help you?

I'm Sharon Lapkin, the founder of Textshop Content, and I've been wrangling words into perfect sentences for more than a decade.

Finding a conversational writer who can follow your brief and deliver exactly what you need is, well, tough. But guess what?

There's no need to look any further because you're here and I'm looking at you.

I deliver professional conversational writing every day to my business clients.

Join them now and enjoy the benefits of gold-level writing delivered straight to your inbox.

Seven reasons to work with me today:

Woman reaching up to the sky in front of a graph rising to 100%.


I write on-brand copy that you can't wait to read.


Think warm, friendly, polished, words that convert into leads.


My research and fact-checking skills are gold standard. My data comes from original sources and I'm always copyright compliant.


Australia's largest companies and top-ranked universities use Textshop Content. You can trust me too.


You're in the hands of a conversational writer who's also an award-winning editor, with a track record of excellence and achievement.


I use the best SEO tools available to ensure your content is optimised correctly and has the best chance of ranking in Google.


Can I share something special with you? My business clients generally stay around for years. We love working together!

The content WE create for you

  Click on the photos to learn more.

Full of written goodness and laser-targeted copy, our SEO blog posts bedazzle readers.

Sharp, smart conversational writing for content marketing that perfectionists love.

After years writing for medical colleges, I’m fired up, clued in and ready to start.

Our speechwriter has spun gold for leading politicians, CEOs and business leaders.

Let me wrangle your sentences until they’re smooth, shiny and perfect.

Some of the clients I've helped

Entry Education, a client of Textshop
Melbourne Business School, a client of Textshop
REA Group, client of Textshop
Bongiorno Group, a client of Textshop
REA Group, client of Textshop